The price differences among memorials are due mostly to size, colour, and finish. The costs relating to shaping, engraving,delivery set-up and overhead are more general and not the same for every monument, or indeed even the same for identical monuments. Some companies advertise low prices then add on all sorts of extra charges. This can be very confusing and probably not very fair. At LONS, the only items that determine our price for a basic monument, completely finished and installed, are size, colour, and finish.